AMIGA SCENE – Amiga catches up with ST
2 min read
Atari VS AMIGA 1988
A SURVEY of 100 computer dealers has revealed that sales of the Amiga are now running neck and neck with its arch rival, the Atari ST.
Conducted by Amiga Computing, the research showed that within the last month demand for the Commodore machine increased threefold.
Although the trend is national, some major outlets in the stockbroker belt of the South East and the industrial Midlands report sales currently running at two to one in favour of the Amiga.
The one black spot seems to be the North East. But as one dealer put it ’’computer sales are pretty low up here anyway”.
One Liverpool based supplier confided that he had been inundated by ST users wanting to trade in their machines for Amigas.
The reason? “Superior sound and graphics”, he said.
Typical of the dealers who have seen a dramatic upsurge in demand for the Amiga is Steve Kingston of Bath Computer Shack.
“Until a few months ago.
we were selling 100 per cent Atari ST”, he told Amiga Computing. “But since Commodore has increased its promotional activities, this situation has changed.”
Originally we kept limited stock of the Amiga, often finding that potential customers looked at them, then went and bought an ST.
“But now we view it as a mainline product on the same footing as the ST”.
Steve Kingston even offered a pen portrait of the people buying both machines.
“The ST buyer I regard as an XR3 type aged from 25 to 35. But. strangely enough, the Amiga purchaser seems younger, with the exception of those people from the vertical markets such as video production”.
Source : AMIGA COMPUTING
Source of information – AMIGA Computing of June 1988 – Download of the magazine below:
